Kia and St. Jude 'Holiday Journey' car commercial

Kia takes St. Jude patients on a trip to the North Pole in a car — without ever leaving the hospital.

Kia takes St. Jude patients on a Holiday Journey.

Learn more about Kia's support of St. Jude this holiday season.

Partners like Kia and supporters like you help ensure that St. Jude can continue to lead the way the world understands, treats, and defeats childhood cancer and other life-threatening diseases.

With the Kia Year-End Event, for each new qualifying Kia vehicle sold or leased and delivered in the U.S. from Nov. 16, 2023 – Jan. 2, 2024, Kia will donate $14 to St. Jude Children’s Research Hospital, with Kia’s total minimum donation being $1.5 million.*

Learn more about Kia's partnership with St. Jude.

*Kia will donate $14.00 for every new Kia vehicle that is purchased or leased at authorized Kia dealerships, and delivered to retail customers, between 11/16/2023 – 1/2/2024 with a guaranteed minimum donation of $1,500,000 to St. Jude Children’s Research Hospital. See kia.com/seasonofgivingback for more details.

Production crew on set during filming of the Kia and St. Jude Holiday Journey commercial

Behind the scenes of the Kia commercial production at St. Jude

Families never receive a bill from St. Jude for treatment, travel, housing or food — so they can focus on helping their child live.

There is humanity here that I just don’t think exists anywhere else.

— St. Jude patient Luna's father

Meet Luna, who was diagnosed with blood cancer.

Every child deserves a chance to live their best life and celebrate every moment. When you support St. Jude, you help give kids with cancer around the world that chance. Together, we can save more lives.

St. Jude patient Aspen smiles and poses for her studio portrait

St. Jude saved us. It saved the family. St. Jude is a gift.

— St. Jude patient Aspen's father

Meet Aspen, who was diagnosed with neuroblastoma.

When St. Jude opened in 1962, childhood cancer was considered incurable. Since then, St. Jude has helped push the overall survival rate from 20% to more than 80%.

She’s doing great. You wouldn’t think she was ever sick.

— St. Jude patient Adalyn's mother

Meet Adalyn, who was diagnosed with neuroblastoma.

St. Jude cares for some of the world’s sickest children regardless of their race, ethnicity, beliefs, or ability to pay. Our patients receive the customized care they need to treat childhood cancer and other life-threatening diseases, no matter what barriers they may face.