Thousands of content creators from around the world join St. Jude PLAY LIVE® to raise a record-breaking more than $4 million for St. Jude Children’s Research Hospital® in May by grabbing their controllers to entertain a live audience while raising awareness and support for the lifesaving mission of St. Jude: Finding cures. Saving children.®
During the St. Jude PLAY LIVE Prize Season in May, gamers around the world leverage their platforms and game for good while earning incentives. Donations from more than 100 countries flood in through content creators and viewers on Twitch, the streaming platform where millions of people come together live every day. Twitch supports St. Jude through donation matching and promotion of the St. Jude PLAY LIVE Prize Season. Thanks to generous donors, families never receive a bill from St. Jude for treatment, travel, housing or food – because all a family should worry about is helping their child live.
This year’s Prize Season showcases innovative ways for the gaming community to give back. Highlights include:
- Kyle "Blessious" Blessing challenged former Nintendo president Reggie Fils-Aimé to a game of Mario Party if he reached a goal of $75,000 for St. Jude. Spoiler alert – he did – and the clip can be found here.
- Lilsimsie raised a total of $369,000 during Prize Season, bringing her total amount raised to half a million dollars in just 12 months.
- Top fundraisers Littlesiha, BloodyFaster, and Negaoryx formed a super-powered team with a goal of $500,000 and surpassed it, raising $577,000.
- Along with traditional gaming, content creators fundraised in unique ways, including dancing, Lego building, Dungeons and Dragons campaigns, cooking, coding and more.
Whether it's Fortnite, Among Us, The Sims, Stardew Valley or more, participants can still play their favorite video games for St. Jude by registering at stjude.org/playlive and following @StJudePLAYLIVE on Twitter and Instagram. Participants receive online fundraising tools and have the option to tour St. Jude Children’s Research Hospital virtually to learn more.
About St. Jude Children's Research Hospital
St. Jude Children’s Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. Its purpose is clear: Finding cures. Saving children.® It is the only National Cancer Institute-designated Comprehensive Cancer Center devoted solely to children. Treatments invented at St. Jude have helped push the overall childhood cancer survival rate from 20% to more than 80% since the hospital opened in 1962. St. Jude won't stop until no child dies from cancer. St. Jude shares the discoveries it makes, and every child saved at St. Jude means doctors and scientists worldwide can use that knowledge to save thousands more children. Because of generous donors, families never receive a bill from St. Jude for treatment, travel, housing or food, so they can focus on helping their child live. Visit St. Jude Inspire to discover powerful St. Jude stories of hope, strength, love and kindness. Join the St. Jude mission by visiting stjude.org, liking St. Jude on Facebook, following St. Jude on Twitter, Instagram, LinkedIn and TikTok, and subscribing to its YouTube channel.
Media Contacts:
Kelly Cook
ALSAC/St. Jude Children’s Research Hospital
kelly.cook@alsca.stjude.org
(901) 341-3439