KAY Lights Up Hope for St. Jude

This year join KAY as they Light Up Hope for St. Jude patients and families with an awe-inspiring holiday drone light show on the St. Jude campus. KAY Jewelers, their parent company Signet Jewelers, and their customers recently celebrated raising $100 million for St. Jude Children’s Research Hospital over their 25-year partnership. Signet has also made a NEW $100 million commitment to St. Jude!

Donate Now Watch the Show

 
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This year KAY wanted to share the wonder of the season with our patients by using 500 drones to light up the night sky over the hospital in the shapes of patient art and fun holiday scenes.

The star of the show was Harvey the Dog, an adorable replica of the KAY Jewelers plush they sell to benefit St. Jude every holiday season.
Come along on a magical holiday journey with Harvey, KAY Jewelers and St. Jude.

 
 
 
 

St. Jude patient Tyler and his family enjoyed the light show on campus thanks to our friends at KAY Jewelers. Tyler got to see a gingerbread man he painted while he was in treatment at St. Jude hover in lights over the hospital and was even able to talk to a drone show pilot!

Meet Tyler, who was diagnosed with acute lymphoblastic leukemia.

 
St. Jude patient Tyler holding a image of his younger self
 
 

Did you know:

  • The KAY drone show included 500 drones lighting up the night sky
  • The highest drone sequence was 42-stories tall
  • The Snowman and Gingerbread Man were created from St. Jude patient art
  • The beautiful music was composed by St. Jude specifically for the show
  • Pixis drone pilots John and Yousef made holiday light magic over the campus with the help of drone pilot-in-training Hali!

View photos from the show.

white stars artwork by St. Jude patient Ty
 
 

 Explore more content

 
Colorful kitchen towels from William Sonoma that feature St. Jude patient art

Meet Maelin-Kate

Maelin-Kate was diagnosed with a rare blood disease at age 5, but her mom says, "Every day, she finds a reason why it's the best day ever."
 
Colorful kitchen towels from William Sonoma that feature St. Jude patient art

Experience the Show in AR

Explore the drone light show in augmented reality! This experience, created by Pixis, lets you view the show right from your phone. 
 
Colorful kitchen towels from William Sonoma that feature St. Jude patient art

Signet Jewelers Commitment

Signet Jewelers is excited to announce a new $100 million commitment that will further advance research and treatment to increase survivorship.
 
 

Event Photos  

 
 
KAY Jewelers

Inspired by the courage of the kids of St. Jude, KAY, along with other generous banners within the Signet Jewelers family, embarked on their partnership in caring 25 years ago. Since then, their customers and team members have helped raise more than $100 million.

Those funds have aided many programs of St. Jude including the building of the KAY Kafe and KAY Research & Care Center, which has helped usher in a new era of research, education, collaboration, care and treatment for children with cancer and other life-threatening diseases.

And in 2023 this amazing partner announced a new $100 million commitment that will further advance research and treatment to increase survivorship in the US and around the world, where survivorship rates are much lower, and to enable survivors to thrive.

 
 

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