Working with Univision Communications Inc., St. Jude Children’s Research Hospital raised $4.2 million dollars during this year’s Promesa y Esperanza® (Promise and Hope) radio event, held in 16 media markets in the U.S. and Puerto Rico on April 6 – 7.
Unlike any other hospital, the majority of funding for St. Jude comes from generous individual donors, so the support of Univision listeners and viewers was ever so critical to continuing our lifesaving mission. Thanks to events like this one, families never receive a bill from St. Jude for treatment, travel, housing or food — because all a family should worry about is helping their child live.
By collaborating with Univision, coverage of the St. Jude mission extended across several of their platforms to reach Hispanic consumers from coast to coast who stayed connected via its radio network, television affiliates, network programs, websites and social media. St. Jude content included more than 30 hours of radio programming and featured several patient family stories.
Since the partnership’s inception in 2006, the St. Jude/Univision national radio event has raised more than $60 million.
“Our community is incredibly powerful when they mobilize on issues and causes they care about, and it makes me very proud to see our audience’s outpouring of support for St. Jude,” said Randy Falco, president and CEO of Univision Communications Inc. “St. Jude’s mission aligns with our vision as a mission-driven Company and we are pleased to partner and create awareness on such an important cause through Univision’s local media platforms.”
Several Univision popular on-air personalities supported the event including: Javier Romero of Desayuno Musical, Raúl Brindis of El Show de Raúl Brindis, Alberto Sardiñas of Intimo, Omar Velasco and Argelia Atilano of El show de Omar y Argelia, Raúl Molinar, Carla Medrano and Andrés Maldonado of El Bueno, La Mala y El Feo, Alejandro Gonzalez and Maikel Rodriguez of Los Pichy Boys, Maria Esther Mendez and Renzo Heredia of El Show de Renzo y Maria Esther, Sylvia del Valle “La Bronca,” Jose Gutierrez “El Tambochi” and Carlos Ivan Paez “El Compa Ivan” from El Free-Guey, Pamela Silva Conde and Borja Voces of Primer Impacto and William Valdés of Despierta America.
Participating Hispanic artists included: Grupo Intocable, Luis Fonsi, Prince Royce, Thalia, Shalia Durcal, Banda MS, Zuleyka Rivera, Banda El Recodo, Barbara Padilla, Frankie J., A.B. Quintanilla,
Los Huracanes del Norte, Duelo, Leslie Grace, Gerardo Ortiz, Noel Torres, Jesús Mendoza, Kevin Ortiz, Regulo Caro, Victoria Ortiz "La Mala" and Banda Los Recoditos, among others.
About St. Jude Children’s Research Hospital
St. Jude Children’s Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. It is the only National Cancer Institute-designated Comprehensive Cancer Center devoted solely to children. Treatments invented at St. Jude have helped push the overall childhood cancer survival rate from 20 percent to 80 percent since the hospital opened more than 50 years ago. St. Jude is working to drive the overall survival rate for childhood cancer to 90 percent, and we won’t stop until no child dies from cancer. St. Jude freely shares the discoveries it makes, and every child saved at St. Jude means doctors and scientists worldwide can use that knowledge to save thousands more children. Families never receive a bill from St. Jude for treatment, travel, housing or food — because all a family should worry about is helping their child live. Join the St. Jude mission by visiting stjude.org or following St. Jude on facebook.com/stjude and twitter.com/stjude.
About Univision Communications Inc.
Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. The Company, a leading content creator in the U.S., includes Univision Network, one of the leading networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country available in approximately 92% of U.S. Hispanic television households; UniMás, a leading Spanish-language broadcast television network available in approximately 86% of U.S. Hispanic television households; Univision Cable Networks, including Galavisión, the most-watched U.S. Spanish-language entertainment cable network, as well as UDN (Univision Deportes Network), the most-watched U.S. Spanish-language sports cable network, Univision tlnovelas, a 24-hour Spanish-language cable network dedicated to telenovelas, ForoTV, a 24-hour Spanish-language cable network dedicated to international news, and an additional suite of cable offerings - De Película, De Película Clásico, Bandamax, Ritmoson and Telehit; Univision Local Media, which owns and/or operates 59 television stations and 67 radio stations in major U.S. Hispanic markets and Puerto Rico; and Univision Now, a direct-to-consumer, on demand and live streaming subscription service. The Company also includes the Fusion Media Group (FMG), a division that serves young, diverse audiences. FMG includes two cable networks: news and lifestyle English-language network FUSION TV and UCI’s interest in El Rey Network, a general entertainment English-language cable network; Univision.com, the most-visited Spanish-language website among U.S. Hispanics; Uforia, a music application featuring multimedia music content; as well as a collection of leading digital brands that span a range of categories: technology (Gizmodo), sports (Deadspin), music (TrackRecord), lifestyle (Lifehacker), modern women’s interests (Jezebel), news and social justice (FUSION.net), African American news and culture (The Root), gaming (Kotaku), and car culture (Jalopnik). FMG also includes the Company’s interest in comedy and news satire brands The Onion, Clickhole and The A.V. Club. Headquartered in New York City, UCI has content creation facilities and sales offices in major cities throughout the United States. For more information, please visit corporate.univision.com.