Alexis Padilla “El Superman,” general manager and owner of La Mega 1310 AM in Durham, North Carolina.
The annual Promesa y Esperanza (Promise and Hope) radio event united Hispanic radio communities nationwide and raised more than $439,000 in pledges for St. Jude.
The week–long campaign in October was dedicated to inspiring Hispanic communities around the country to join St. Jude in the fight against childhood cancer by donating just $20 a month and becoming Ángeles de Esperanza (Angels of Hope).
“Thanks to your generous support as an Ángel de Esperanza, St. Jude is able to help families who are facing their darkest hours and give their children a chance to live,” said Richard Shadyac Jr., President and CEO of ALSAC/St. Jude Children’s Research Hospital. “St. Jude plays a critical role in searching for cures to defeat childhood cancer and other life–threatening diseases that will save thousands of children here in the U.S., in Latin America and around the world.”
Participating stations included affiliates of the Davidson Media Group and other independent stations in cities such as: Boston and Springfield, Massachusetts; Providence, Rhode Island; Durham, North Carolina; Norfolk and Richmond, Virginia; Philadelphia, Pennsylvania; Pelham, Alabama; Louisville, Kentucky; Nashville, Tennessee; Goshen, Indiana; West Palm Beach, Florida; Grand Rapids, Michigan; and Kansas City, Kansas.
Listeners heard heartwarming stories of Hispanic families and patients like Ashley, who was diagnosed with the most common type of childhood cancer at just 2 years old. She was quickly referred to St. Jude, where her family has found comfort and hope in the support provided by St. Jude staff.
“It is an honor for Davidson Media Group to support St. Jude and its lifesaving mission of finding cures and saving children,” said Chris McMurray, President of Davidson Media Group.
October 2014