Why Facebook fundraisers work
With nearly 3 billion active monthly users, Facebook (also known as Meta Platforms Inc. or "Meta") is a great place to raise money and make an impact for causes like St. Jude.
Creating a Facebook fundraiser is an easy way to raise money for nonprofits because the setup is simple and cost-effective. In addition to its accessibility, this platform's larger user base means your campaign has the potential to reach a wider audience. Users can easily share their fundraiser with their network of followers, who can then donate and share with their network and so on.
There is also an added layer of trust and visibility with Facebook fundraising as donors can see the person who is organizing the campaign and view updates in real time.
How to start a fundraiser on Facebook
Starting a Facebook fundraiser has never been easier. You can start a fundraiser at any time and for any reason. For example, you might consider starting a birthday fundraiser or a campaign to honor someone special. All campaigns help continue our lifesaving mission: Finding cures. Saving children.®
1. Log into Facebook
To create a fundraiser on Facebook, visit facebook.com/fund/stjude or, if already logged into Facebook, locate Fundraisers through the Menu or by clicking on this link.
2. Search for a nonprofit
Click 'Select nonprofit' and search for St. Jude Children's Research Hospital.
3. Make it your own
First, add a title for your fundraiser.
Next, fill in basic information about your fundraiser. This is where you let friends and family know why you're raising funds for St. Jude. For inspiration, consider reviewing our Facebook fundraising messaging ideas.
Then, you can add a cover photo. Be sure to preview the details of your fundraiser and make sure all information is correct before publishing. That said, you can edit later, as needed.
4. Share your fundraiser
This is where you and your network come together to meet your fundraising goals. After your campaign has been established, be sure to:
- Invite Facebook friends
- Share on your newsfeed and in group Facebook pages
- Share a link to your fundraiser page on other social media channels
How your Facebook fundraiser makes an impact on St. Jude patients
Eri’Elle dreams of becoming a doctor when she grows up. After being diagnosed with a rhabdoid tumor, Eri’Elle was referred to St. Jude for treatment. Today she’s back to chasing her dreams. Her mom has even made her a doctor’s badge to wear at St. Jude.
Why support St. Jude?
Families never receive a bill for treatment, travel, housing or food — so they can focus on helping their child live.
When St. Jude opened in 1962, childhood cancer was considered incurable. Since then, St. Jude has helped push the overall survival rate from 20% to more than 80% within the U.S., and we won't stop until no child dies from cancer.
Every child deserves a chance to live their best life and celebrate every moment. When you support St. Jude, you help give kids with cancer around the world that chance. Together, we can save more lives.
Other ways to support the children of St. Jude
Your donation helps St. Jude provide breakthrough research, treatment and cures for life-threatening pediatric illnesses, such as lymphoma. Your donation is tax-deductible and helps us provide children cutting-edge treatments not covered by insurance, at no cost to families.
Here are some ways to contribute to lymphoma research and treatment at St. Jude:
- Contribute with a single donation via postal mail or online.
- Pledge ongoing monthly gifts by becoming a St. Jude Partner in Hope.
- Use engaging social media fundraising ideas to maximize your reach and connect with potential donors.
- Find out if your employer will match your donation and find ways to get your workplace involved.
- Create a lasting legacy when you donate through your will or bequest.