901 Day 2022
influencer toolkit
Thank you for supporting St. Jude Children's Research Hospital for 901 Day!
![St. Jude Children's Research Hospital exterior](/content/sites/www/en_US/home/get-involved/other-ways/901-day/memphis-toolkit/jcr:content/par-2/cnt_row_copy_7221875/par-1/cnt_column_copy/par-1/image_v2.img.16.medium.jpg/1659461264126.jpg)
Messaging guidelines
Tag our social media accounts and incorporate hashtags when you publish your St. Jude content.
Campaign Hashtags: #901Day #30DaysforStJude #ChildhoodCancerAwarenessMonth
Facebook: St. Jude Children's Research Hospital, St. Jude - Tennessee
Instagram: @stjude | Twitter: @StJude | TikTok: @stjude
Sample messaging
- Celebrate #901Day and help me recognize #ChildhoodCancerAwarenessMonth by donating $9.01 to @stjude kids! Thanks to your support, families never receive a bill from #StJude for treatment, travel, housing or food. stjude.org/901day #30DaysforStJude
- Happy #901Day, #Memphis! 9/01 is also the first day of #ChildhoodCancerAwarenessMonth. What's happening in Memphis and @StJude is changing the world. Help support #StJude at stjude.org/901day. #30DaysforStJude
- You can support @stjude kids on #901Day by donating $9.01 on Sept. 1 or any time throughout the month at stjude.org/901day. #StJude #ChildhoodCancerAwarenessMonth #30DaysforStJude
- Celebrate #901Day in Memphis by donating $9.01 to @stjude kids at stjude.org/901day. Your help ensures no family receives a bill from #StJude for treatment, travel, housing or food. #StJude #ChildhoodCancerAwarenessMonth #30DaysforStJude
- Families at @stjude celebrate Memphis today and every day thanks to your generosity. Donate $9.01 to help #StJude kids at stjude.org/901day. #ChildhoodCancerAwarenessMonth #30DaysforStJude
St. Jude brand messaging
Core messaging
- Families never receive a bill from St. Jude for treatment, travel, housing or food—so they can focus on helping their child live.
- Treatments invented at St. Jude have helped push the overall childhood cancer survival rate from 20% to more than 80% since it opened in 1962. And we won’t stop until no child dies from cancer.
- St. Jude shares the breakthroughs it makes, and every child saved at St. Jude means doctors and scientists worldwide can use that knowledge to save thousands more children.
Core messaging - Abbreviated
- Families never receive a bill from St. Jude for treatment, travel, housing or food.
- Join us in our lifesaving mission: Finding cures. Saving children.®
- St. Jude has helped push the childhood cancer survival rate from 20% when we opened to 80% today. We won’t stop until no child dies from cancer.
- We’ve helped push childhood cancer survival rates from 20-80%. We won’t stop until no child dies from cancer.
- St. Jude won’t stop until no child dies from cancer.
![](/content/sites/www/en_US/home/get-involved/other-ways/901-day/memphis-toolkit/jcr:content/par-2/cnt_row_6452006_copy_1248677544.img.16.medium.jpg/1698936893841.jpg)