901 Day 2022
influencer toolkit
Thank you for supporting St. Jude Children's Research Hospital for 901 Day!
Messaging guidelines
Tag our social media accounts and incorporate hashtags when you publish your St. Jude content.
Campaign Hashtags: #901Day #30DaysforStJude #ChildhoodCancerAwarenessMonth
Facebook: St. Jude Children's Research Hospital, St. Jude - Tennessee
Instagram: @stjude | Twitter: @StJude | TikTok: @stjude
Sample messaging
- Celebrate #901Day and help me recognize #ChildhoodCancerAwarenessMonth by donating $9.01 to @stjude kids! Thanks to your support, families never receive a bill from #StJude for treatment, travel, housing or food. stjude.org/901day #30DaysforStJude
- Happy #901Day, #Memphis! 9/01 is also the first day of #ChildhoodCancerAwarenessMonth. What's happening in Memphis and @StJude is changing the world. Help support #StJude at stjude.org/901day. #30DaysforStJude
- You can support @stjude kids on #901Day by donating $9.01 on Sept. 1 or any time throughout the month at stjude.org/901day. #StJude #ChildhoodCancerAwarenessMonth #30DaysforStJude
- Celebrate #901Day in Memphis by donating $9.01 to @stjude kids at stjude.org/901day. Your help ensures no family receives a bill from #StJude for treatment, travel, housing or food. #StJude #ChildhoodCancerAwarenessMonth #30DaysforStJude
- Families at @stjude celebrate Memphis today and every day thanks to your generosity. Donate $9.01 to help #StJude kids at stjude.org/901day. #ChildhoodCancerAwarenessMonth #30DaysforStJude
St. Jude brand messaging
Core messaging
- Families never receive a bill from St. Jude for treatment, travel, housing or food—so they can focus on helping their child live.
- Treatments invented at St. Jude have helped push the overall childhood cancer survival rate from 20% to more than 80% since it opened in 1962. And we won’t stop until no child dies from cancer.
- St. Jude shares the breakthroughs it makes, and every child saved at St. Jude means doctors and scientists worldwide can use that knowledge to save thousands more children.
Core messaging - Abbreviated
- Families never receive a bill from St. Jude for treatment, travel, housing or food.
- Join us in our lifesaving mission: Finding cures. Saving children.®
- St. Jude has helped push the childhood cancer survival rate from 20% when we opened to 80% today. We won’t stop until no child dies from cancer.
- We’ve helped push childhood cancer survival rates from 20-80%. We won’t stop until no child dies from cancer.
- St. Jude won’t stop until no child dies from cancer.
