In the high-octane world of motorsports, where speed and precision dominate, JDC-Miller MotorSports is accelerating toward a cause that matters more than any checkered flag. This year, the racing team has ignited a powerful partnership with St. Jude Children's Research Hospital, driven by a commitment to ending childhood cancer.
Since the inception of JDC-Miller MotorSports Porsche 963 GTP program in the IMSA WeatherTech Sportscar Championship series, the team has had a close relationship with its local Porsche dealers. Porsche Minneapolis - St. Paul have also been major supporters of St. Jude. This symbiotic relationship came together when the dealership introduced the team to one of their customers who wanted to support the team but decided not to promote his business on the car to the millions of fans that globally follow the series. “He was also a St. Jude supporter, so his two passions were married together, and the St. Jude logo prominently went on the Porsche’s flanks,” explained Katie Church, JDC-Miller MotorSports operations manager.
By aligning with St. Jude, the sponsor not only supported the team but also contributed to a cause close to his heart. That was the starting indicator for the JDC-Miller MotorSports team to go from 0 to 206 mph with their commitment to St. Jude and its lifesaving mission: Finding cures. Saving children.®
"St. Jude is a powerful brand with a mission that resonates deeply with us," Roger Johnson, partner relationships manager at JDC-Miller MotorSports explained. "Everyone we talk to knows St. Jude and appreciates the incredible work they do. A day doesn’t go by when someone in the paddock doesn’t comment ‘that’s cool’ when they see St. Jude on the side of the car. The JDC-Miller MotorSports team is very much a family, and we appreciate how St. Jude supports the whole family.”
When an opportunity came up to host a patient family at the Road America race, the JDC-Miller MotorSports team extended its family to St. Jude patient Colton, his mom and his sister. The entire IMSA community, as well as Porsche, embraced this effort, from Colton being greeted by IMSA President John Doonan to his mom, Colleen, going for a ride around the track in a Porsche 911 GTS.
Colton, a St. Jude patient and racing fan, became a part of the racing team. He stood with the crew for the national anthem and flyover, handed out St. Jude autograph cards and joined the team behind the scenes. Now a healthy 10-year-old, Colton's presence on race day was a heartwarming reminder of why the team’s efforts matter.
“Colton’s mom, Colleen, shared his story with us, and I can’t imagine having a 17-month-old with a brain tumor,” said Roger. “With the support of St. Jude, she didn’t have to worry about paying for treatment, travel, housing or food. She was able to focus on the one thing that mattered – getting her son healthy.”
“We ran three different cars that weekend and one finished on the podium,” said Roger. “Colton joined our team in Victory Circle to experience the celebration and was gifted the champagne-soaked Michelin hat as a memento of his visit to Victory Circle.” JDC driver Tijmen van der Helm signed the driving gloves he wore in the race and sent them home with Colton as well.
The team’s commitment extended beyond the track. A remarkable fundraising effort at the shop included a silent auction, a pit stop demonstration, technical presentations of the unique hybrid-powered Porsche 963 GTP and opportunities for fans to join the JDC-Miller team for the St. Jude Walk/Run. The initiative has evolved rapidly, gaining significant traction and showcasing how passion for racing can drive substantial support for St. Jude.
Although the JDC-Miller team may be small, it has a global reach. “Our drivers are from the United Kingdom and the Netherlands,” said Katie. With St. Jude's efforts toward ending childhood cancer globally, the connection to supporting all kids and families around the world is one that JDC-Miller MotorSports is passionate about. “We are known as the ‘little engine that could’ in the racing community,” laughed Katie. “We are small but mighty, and we’re excited to continue to support St. Jude and kids like Colton.”
As the partnership continues to grow, it’s clear that the synergy between JDC-Miller MotorSports and St. Jude is about more than just racing. It’s about harnessing the energy and visibility of motorsports to fuel the fight against childhood cancer.
“Now, we are inviting others to showcase their support for St. Jude on our car through sticker donations,” said Katie.
With donations to St. Jude, donors receive a customized LOVE RACING. STOP CANCER. sticker with an opportunity to add their message and be showcased at the Indianapolis Motor Speedway race on September 22, 2024. “Indy is a six-hour endurance race where speeds approach 200 mph,” said Roger. We’re excited to bring St. Jude donors to Indy and take their message for a ride. A fun way for everyone to contribute and raise awareness for the St. Jude mission.”
The race will be carried on Peacock from 11:30 a.m. to 6:00 p.m. CT with the final three hours on NBC.
As JDC-Miller MotorSports races towards a future where childhood cancer is a thing of the past, their dedication to St. Jude Children’s Research Hospital remains unwavering. This collaboration is a reminder that in the pursuit of greatness, the greatest victories are those that make a difference in the lives of children and their families.
Join the JDC-Miller MotorSports team in supporting the kids and St. Jude, as they aim to raise $85,000 in honor of their car number 85 by visiting stjude.org/jdc.
Race day is what we do. Having Colton and his family with us was incredible for our team to see the impact of St. Jude and share our world with them.
- Katie Church
