Fame, a Minneapolis-based brand experience agency has been supporting St. Jude for nearly 17 years, playing a key role in activating the hospital’s holiday fundraiser — St. Jude Thanks and Giving.
CEO, Lynne Robertson said: “It’s been so rewarding to watch how the Thanks and Giving campaign has grown over the years... being part of that galvanization of that campaign and watching it spread domestically and globally. It’s an honor to partner with the St. Jude team, who is so incredibly committed and enthusiastic about the work of the hospital.”
A passion for St. Jude is at the roots of the agency’s foundation.
“Our work and volunteerism with St. Jude has a huge impact on our culture. Any time that you are doing work for a higher good, it elevates your own personal achievement and our culture. There’s no greater purpose in life than to participate in something that has a lifesaving impact for individuals and families.”
Each year, the Fame team and their families participate in the St. Jude Walk/Run Twin Cities, taking place in September during Childhood Cancer Awareness Month.
“It’s a badge of honor for the Fame team to be in the top five St. Jude Walk/Run Twin Cities teams each year,” said Lynne. “As a mom, you can’t help but project how you might feel if you are ever in [the position of St. Jude families]. St. Jude is a huge part of our family commitment. We have been walking together for 17 years.”
Lynne serves on the St. Jude Minnesota advisory council, aiming to increase awareness of the mission of St. Jude throughout Minnesota and beyond.
“The first time I went to St. Jude, it changed my life. I was overwhelmed with empathy for the children and families. By the end of the tour, you are inspired, hopeful that there is a place like St. Jude. I want to do all that I can to bring awareness to the mission.”
For Lynne, the dedication of sharing research and St. Jude protocols with other hospitals in Minnesota and globally, is one of the critical messages that she amplifies.
“Research builds on research, and so many children treated for cancer today have been helped by protocols or research from St. Jude. Even though the child might be here in Minnesota, the treatment they receive is often informed by what St. Jude has learned and shared with the greater medical community. That’s why it matters locally.”
