About 300 people representing the best of the Latin music and entertainment industries attended the Promesa y Esperanza (Promise and Hope) celebration January 23-25. Since the Promesa y Esperanza radiothons started in 1997, they have raised more than $100 million to support St. Jude Children’s Research Hospital.
The annual Promesa seminar in Memphis strengthens the relationship between St. Jude and the Hispanic community and fosters celebrity and industry executive involvement. Attendees included staff from more than 100 radio stations in 55 markets across the country, as well as television and Latin entertainment personalities, record label executives, corporate partners and volunteers. The event brought together St. Jude partners to thank them for their support, while offering valuable training in their particular areas of fundraising to benefit the kids of St. Jude.
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St. Jude friend Jeannette Kaplun with St. Jude patient Camila
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Lupita Lomeli of Univision Fresno with St. Jude patient Izarah
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Latin artist El Dasa with St. Jude patient Camila
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Latin artist L.L. Radio with St. Jude patient Diana
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Latin GRAMMY® Award winners Chino y Nacho visit St. Jude families at Target House.
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Richard Shadyac Jr., president and CEO of ALSAC/ St. Jude Children’s Research Hospital, at the Promesa Welcome Lunch
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St. Jude patient Gabby shares her story.
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El Dasa and other Latin artists sing karaoke with the kids of St. Jude.
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Mexican singer Frankie J. at the Promesa red carpet
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Gabriela Moreno of D’Latinos (left) stops St. Jude patient Thanaydi and Ismael Cala of CNN en Espanol for an interview from the red carpet.
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It’s selfie time with Cala and Moreno.
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St. Jude patient Hailey joins Latin stars to perform at the Promesa closing dinner.
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Soprano Barbara Padilla
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Singer Frankie J
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Latin artist Chino of Chino y Nacho at the closing dinner
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Nacho of Chino y Nacho
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Chino y Nacho perform “Chica Ideal.”
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Chino y Nacho
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Moreno visits with guests at the dinner celebration.
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Chino y Nacho serenade St. Jude patient Thanaydi with “Mi Niña Bonita”
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